Bike World was founded in 2008 by its three directors; Alan Rawlings, Chris Abel and Nick Jones. With each having previously occupied a key role in major media and communications companies. Abel at Discovery Communications, Rawlings at Channel 4 and Jones at advertising agencies Bartle Bogle Hegarty and Ogilvy and Mather.
Their vision is to create the world's most popular video driven motorbike entertainment brand, delivered across the ever expanding universe of available media platforms and hardware devices.
Today the company produces the most popular motorbike entertainment show in Europe. Broadcast every week to 21 countries and a potential audience in excess of 30 million homes. With the brand also enjoying a rapidly growing and active following on Facebook, Twitter and its YouTube channel.
A website and downloadable app complete the current picture. Ensuring that Bike World content and experiences can now be enjoyed anytime and almost anywhere by anyone.