Ducati keeps sales momentum high for 2016
Ducati have cause to celebrate after yet another stellar year of motorcycle sales. Ducati Motor Holding shipped 55,451 motorcycles to customers all over the world, an increase of 1.2% compared to 2015 (54,809 bikes).
A large part of this success has been their 2016 range updates. Sales of bikes in the Multistrada family were up by 16% compared to 2015. The renewed Hypermotard family enjoyed double-digit growth (+15%), and the new Ducati XDiavel received an equally warm welcome on the market, with sales topping 5,200.
And of course the golden child - the Ducati Scrambler brand continues to be ever popular with over 15,500 bikes delivered, a result boosted by the addition of the new Scrambler Sixty2.
“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, commented Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group's strategy and skills.”
In European markets the story is a positive one for the future: Italy is up +20%, Spain by +38% and Germany +8%. Further out, sales in China were more than doubled (+120%) and surprisingly Argentina saw a staggering 219% increase.
Ducati will be aiming for another consecutive year of growth with their updated 2017 ranges, including the Monster family, with the arrival of the 1200 and the all-new 797. Then there's the Multistrada 950, Ducati SuperSport and the exclusive 1299 Superleggera to consider, not to mention the extension of the widely popular scrambler range with the Cafe Racer and Desert Sled, which if last year's figures are anything to go by, will continue to be a wild success.