Ducati sales continue to perform


Ducati continues to show strong growth and sales figures at the AUDI AG annual press conference. In 2016 Ducati sold 55,451 motorcycles with a € 731 million turnover, an increase of 4.1% compared to 2015 (€ 702 million). It marks the seventh consecutive year of increased sales (+1.2%; 642 more motorcycles than in 2015).

Claudio Domenicali, CEO of Ducati Motor Holding: "Solid growth once again demonstrates the effectiveness of our strategy”

At the end of fiscal year 2016, Ducati also contributed an operating result of € 51 million (2015: € 54 million) and an operating margin of 7% to the Audi Group. 

“The continuous evolution of our range, both in terms of quality and technology, the constant development of our dealer network and the effectiveness of a strategy based on investments aimed at the products, the quality and the customers, have enabled the company to continue on its growth curve,” declared Claudio Domenicali, Chief Executive Officer of Ducati Motor Holding. “This allows us to look to the future with optimism, knowing that we are heading in the right direction.”

“Ducati continues its profitable growth trend,” commented André Stoffels, Chief Financial Officer at Ducati Motor Holding. “During 2016 we further consolidated the positive results of the previous years. The company is continuing to invest in new technologies and in new products. For these reasons, we shall be able to continue to register constant growth both in terms of turnover and profits.”

Ducati's performance in European markets has been a large contributor to their success, many of them reporting double-digit growth. In Italy sales have risen by 20%, and 38% in Spain. Even the Germans are getting more on board with Ducati, reporting an increase of 8% compared with the previous year.

The US remains Ducati's number one market, reaching a quota of 8,787 motorcycles. More notably in China Ducati doubled the previous year’s result with an increase of 120%.Motorcycles sold in Brazil increased by 36% and by 215% in Argentina.

2017 has been a busy year with the launch of seven new models: the 1299 Superleggera, the Ducati SuperSport, the Multistrada 950, the Monster 797, Monster 1200 and two new versions of the Ducati Scrambler - Scrambler Café Racer and Scrambler Desert Sled. We've tested all, bar the Monster 797 and the Scrambler Café Racer, but of those bike we've ridden Ducati have continued to impress.