San Jose based company, Brake Free is creating advanced lighting technology to help make riders more visible with less fuss.
Brake Free is an attachable helmet LED that uses sensors to detect braking, making it completely wireless, and requires no connection to the motorcycle’s electronics. With its built-in sensors, the system automatically lights up no matter how the rider slows down: braking, engine braking or downshifting to alert surrounding drivers.
Using the latest in LED technology and mounted on the back of a helmet, Brake Free sits at eye level to maximise visbility.
“This could be the biggest safety improvement for motorcyclists in a while,” said Dennis “Budman” Kobza Jr., 2017 AMA Outstanding Road Rider Award recipient, California Motorcycle Safety Committee member and owner of Bay Area Riders Forum.
“Helmet technology has gotten better, so has the gear, electronic aids have gotten better, but this is unique in terms of raising the awareness of drivers who surround us so often. I think this will save lives and many broken bodies as well.”
“Currently on the market there is hi-vis gear like jackets, vests, helmets, and pants,” said John Clelland, Founder & Chairman of Nor Cal Ducati D.O.C. “It’s a step in the right direction, but it is a static piece and will not capture the attention of a semi-glazed driver. What’s nice about Brake Free is it illuminates and flashes, which makes it very dynamic and can save a rider’s life.”
Brake Free fits most helmets and uses a total of a 100 super bright LEDs to get the job done.
“What’s special about Brake Free is it can detect deceleration in the direction of travel” said Johan Boot, technical co-founder at Brake Free Technologies.
“Even when the head of the rider moves side to side or tips forward”. Brake Free’s proprietary algorithm allows it to detect braking and ignore all other movements.
Phil Ammendolia, Vice President of Sales and Marketing at LS2 Helmets, said, “After nearly 42 years of working in the motorcycle industry, and 17 specializing in helmets, one thing continues to prove true. A rider can NEVER be too visible."