Ducati World: New Ducati Attraction In Italian Theme Park


motorcyel troller coaster 2

NoSometimes motorcycle manufacturers like to extend out of their traditional two wheel setting, and for Ducati, that next logical step is none other than roller coasters.

The photo above isn't the roller coaster in question, but the Italian brand has announced plans to open a 115,000 square foot branded area in Italy’s Mirabilandia theme park called The Ducati World Showcase.

According to a report in PowerSports Business, the agreement between Ducati and Mirabilandia owner Parques Reunidos will create the first park section themed on a motorcycle brand.

Ducati World will be designed to attract motorcycle fans both from Italy and abroad,  giving the public a taste of a real motorcycling experience with a number of rides and features.

We've seen some fun motorcycle themed roller coasters before, but apparently Ducati will offer a new generation roller coaster designed to turn each visitor into a Ducati rider, plus simulators, virtual reality, and children's attractions.

The proposed plans also include a Ducati World showroom where visitors can see significant milestone models from the brand's past and present.

“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand,” said Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”

“This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world," said Parques Reunidos CEO Fernando Eiroa.

"Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans. Ducati is a global brand with a great reputation, as well as a strong local presence.”

“We are very proud to host a brand such as Ducati in our park since it represents passion and adrenaline for most of the Italians,” he said.

“These are values which properly describe the experience our visitors live every day inside the park. Moreover, this partnership will for sure embody an added value for the territory where both Mirabilandia and Ducati were born.”

The Mirabilandia theme park resides in Ravenna in the Emilia-Romagna region, and has become known as one of the prime tourist hubs.