The Scrambler 'Hashtag': A Ducati You Can Buy Online
Marketing is always a bit of an odd game, and where targeting millennials is a priority, it's usually a recipe for some pretty peculiar stunts.
For Scrambler Ducati, the idea is to have a Ducati model dubbed the Scrambler Hashtag, which can only be bought online.
And no, the name isn't a joke.
The above video is a teaser for the new bike which will be revealed and go on sale on February 19th.
To start off, the bike will only be sold in Italy, France, Germany, Spain and Portugal. Odd then, the trailer would have an American accented voice over.