Ducati Scrambler Experience "Days of Joy" is Back

With the launch of the new Ducati Scrambler Desert Sled, comes the second edition of Ducati's popular Scrambler Experience, "Days of Joy"; now with an exclusive Off-Road School.

Days of Joy are trips for Scrambler fans and offer a range of activities, including off-road riding courses, flat tracking, maintenance lessons. This year's event will be held at Vairano Country House near Pavia in Northern Italy on 14 May, 18 June, 23 July and 10 September.

All of the courses are run by expert instructors and professional riders, including a riding school for novices, customised courses for new women riders and test rides on all the bikes in the Ducati Scrambler range.

The new off-road course uses none other than the new Desert Sled and covers approximately 53,000 sq.m. Riders will be accompanied in total safety by expert instructors to have a real Enduro Experience with jumps, sliding and drifting.

In addition to riding, there are activites ranging from cooking classes, barbecues, a chill area and more. The four dates of this year's Days of Joy also feature:

Flat Track School: learn drifting techniques on the off-road track in complete safety on board an organiser provided Scrambler Sixty2, or bring your own Scrambler. Expert instructors will run through skills needed on various track surfaces starting from basic off-road riding.

Flat Track Pro School: start on a Scrambler Sixty2 in the morning and then move on to the Scrambler Flat Track Pro, customised specifically for such dirt tracks, in the afternoon.

Scrambler Women's Riding School: a brand new course dedicated to women.

Novice Riding School: With the help of expert instructors and a Scrambler Sixty2, even friends without a riding license can learn to ride a motorcycle.

Scrambler Test Ride: try out all the bikes of the new Scrambler range assisted by local Ducati dealers.

Scrambler maintenance course: a professional team of mechanics will be teaching the art of motorcycle maintenance.

Cookery Lessons: Stefano Caffarri of The Silver Spoon, Italy’s most definitive and influential cookbook, first published in 1950, will be giving authentic cookery classes.

The Days of Joy will also be a chance to relax and have fun in a natural environment, with an open-air barbecue, a chill area with music, free WiFi, deckchairs and beach umbrellas, table-football and ice-cream.

For more info on costs and enrolment for the Days of Joy, just click on the link: http://scramblerducati.com/en/days-of-joy


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Ducati sales continue to perform

Ducati continues to show strong growth and sales figures at the AUDI AG annual press conference. In 2016 Ducati sold 55,451 motorcycles with a € 731 million turnover, an increase of 4.1% compared to 2015 (€ 702 million). It marks the seventh consecutive year of increased sales (+1.2%; 642 more motorcycles than in 2015).

Claudio Domenicali, CEO of Ducati Motor Holding: "Solid growth once again demonstrates the effectiveness of our strategy”

At the end of fiscal year 2016, Ducati also contributed an operating result of € 51 million (2015: € 54 million) and an operating margin of 7% to the Audi Group. 

“The continuous evolution of our range, both in terms of quality and technology, the constant development of our dealer network and the effectiveness of a strategy based on investments aimed at the products, the quality and the customers, have enabled the company to continue on its growth curve,” declared Claudio Domenicali, Chief Executive Officer of Ducati Motor Holding. “This allows us to look to the future with optimism, knowing that we are heading in the right direction.”

“Ducati continues its profitable growth trend,” commented André Stoffels, Chief Financial Officer at Ducati Motor Holding. “During 2016 we further consolidated the positive results of the previous years. The company is continuing to invest in new technologies and in new products. For these reasons, we shall be able to continue to register constant growth both in terms of turnover and profits.”

Ducati's performance in European markets has been a large contributor to their success, many of them reporting double-digit growth. In Italy sales have risen by 20%, and 38% in Spain. Even the Germans are getting more on board with Ducati, reporting an increase of 8% compared with the previous year.

The US remains Ducati's number one market, reaching a quota of 8,787 motorcycles. More notably in China Ducati doubled the previous year’s result with an increase of 120%.Motorcycles sold in Brazil increased by 36% and by 215% in Argentina.

2017 has been a busy year with the launch of seven new models: the 1299 Superleggera, the Ducati SuperSport, the Multistrada 950, the Monster 797, Monster 1200 and two new versions of the Ducati Scrambler - Scrambler Café Racer and Scrambler Desert Sled. We've tested all, bar the Monster 797 and the Scrambler Café Racer, but of those bike we've ridden Ducati have continued to impress. 


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